Sale of Business - Case Study Alturos Group
1. Business Model
The Alturos Group, with subsidiaries in Switzerland, Austria and France, is active in the field of software development for tourism. With its own products, it provides e-commerce solutions with online booking options, customer data analysis and the digitisation of end-customer experiences, as well as business-to-consumer marketplaces. With “Skiline”, the world’s largest skiing community, it has already attracted millions of users and, with the “Destinations OS” platform, offers customers an innovative solution for digitisation.
2. Initial situation
The owners are seeking a buyer who will support expansion into new markets and the expansion of the range of products and services offered.
3. Objective
The involvement of a strategic partner to ensure future growth and long-term succession.
4. Measures taken
PALLAS CAPITAL structured and executed the sale process. During the structured sale process, the Juniper Group was identified as the ideal buyer.
5. Result
The shareholders of Alturos AG are selling 100% of their shares to the Spanish Juniper Group, a group of companies owned by Vela Software and Constellation Software Inc. (TSX:CSU), which is listed on the Canadian stock exchange. The acquisition will enable the Juniper Group to further expand its Travel & Hospitality division and strengthen its presence in the DACH region. Given the Juniper Group’s existing investments in the travel tech sector, Alturos sees great potential for synergies to continue its growth trajectory and planned expansion.
The transaction was successfully advised by PALLAS CAPITAL Corporate Solutions. Led by Maximilian Baar-Baarenfels and Hans Lassen, and with the support of Hanna Spolwind and Markus Wulz, the team provided comprehensive advice to the Alturos Group throughout all phases of the structured sell-side process.
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